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- 90039271 contributor B6125928.
- 90039271 created "c1991.".
- 90039271 date "1991".
- 90039271 date "c1991.".
- 90039271 dateCopyrighted "c1991.".
- 90039271 extent "xv, 256 p. :".
- 90039271 identifier "0471524956 :".
- 90039271 issued "1991".
- 90039271 issued "c1991.".
- 90039271 language "eng".
- 90039271 publisher "New York : J. Wiley,".
- 90039271 spatial "United States".
- 90039271 spatial "United States.".
- 90039271 subject "658.8/12 20".
- 90039271 subject "Advertising United States.".
- 90039271 subject "Consumer behavior United States.".
- 90039271 subject "Consumer satisfaction United States.".
- 90039271 subject "Customer services United States Public opinion.".
- 90039271 subject "HF5415.5 .W59 1990".
- 90039271 subject "Public opinion United States.".
- 90039271 title "Word-of-mouth marketing / Jerry R. Wilson.".
- 90039271 type "text".