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- 90044246 contributor B6131849.
- 90044246 contributor B6131850.
- 90044246 created "c1991.".
- 90044246 date "1991".
- 90044246 date "c1991.".
- 90044246 dateCopyrighted "c1991.".
- 90044246 description "Includes bibliographical references (p. 738-739) and index.".
- 90044246 extent "xxv, 753 p., [12] p. of plates :".
- 90044246 identifier "0256082049".
- 90044246 isPartOf "The Irwin series in marketing".
- 90044246 issued "1991".
- 90044246 issued "c1991.".
- 90044246 language "eng".
- 90044246 publisher "Homewood, IL : Irwin,".
- 90044246 subject "658.8/2 20".
- 90044246 subject "Advertising.".
- 90044246 subject "HF5415 .E65 1991".
- 90044246 subject "Marketing Management.".
- 90044246 subject "Marketing.".
- 90044246 title "Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.".
- 90044246 type "text".