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- 90189871 contributor B6248715.
- 90189871 contributor B6248716.
- 90189871 contributor B6248717.
- 90189871 created "1990.".
- 90189871 date "1990".
- 90189871 date "1990.".
- 90189871 dateCopyrighted "1990.".
- 90189871 description "Includes bibliographical references and index.".
- 90189871 extent "ix, 255 p. :".
- 90189871 identifier "0877572119".
- 90189871 issued "1990".
- 90189871 issued "1990.".
- 90189871 language "eng".
- 90189871 publisher "Chicago, Ill. : American Marketing Association,".
- 90189871 subject "658.8/00285416 20".
- 90189871 subject "HF5411 .A52 1990".
- 90189871 subject "Marketing Study and teaching Data processing Congresses.".
- 90189871 subject "Marketing research Data processing Congresses.".
- 90189871 subject "Microcomputers Congresses.".
- 90189871 title "Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference : March 31-April 2, 1990, New Orleans, Louisiana / co-sponsored by the Marketing Education Division and the Collegiate Division ; edited by Barry Berman, Joel R. Evans, John B. Gifford.".
- 90189871 type "text".