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- 91010793 contributor B6361060.
- 91010793 created "1991.".
- 91010793 date "1991".
- 91010793 date "1991.".
- 91010793 dateCopyrighted "1991.".
- 91010793 extent "199 p. :".
- 91010793 identifier "0877572151 :".
- 91010793 issued "1991".
- 91010793 issued "1991.".
- 91010793 language "eng".
- 91010793 publisher "Chicago, Ill. : American Marketing Association,".
- 91010793 subject "659.1 20".
- 91010793 subject "Advertising.".
- 91010793 subject "HF5823 .M334 1991".
- 91010793 subject "Marketing.".
- 91010793 title "Buy this book! : understanding advertising and getting the most out of your advertising dollar / by Raj Marwah ; cartoons by Bruce Baldwin.".
- 91010793 type "text".