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- 91011750 contributor B6362175.
- 91011750 contributor B6362176.
- 91011750 created "c1991.".
- 91011750 date "1991".
- 91011750 date "c1991.".
- 91011750 dateCopyrighted "c1991.".
- 91011750 description "Includes bibliographical references (p. 267-268) and index.".
- 91011750 extent "xv, 288 p. :".
- 91011750 identifier "0077074866 :".
- 91011750 issued "1991".
- 91011750 issued "c1991.".
- 91011750 language "eng".
- 91011750 publisher "London ; New York : McGraw-Hill,".
- 91011750 spatial "Great Britain".
- 91011750 subject "658.8/4 20".
- 91011750 subject "Direct marketing Great Britain Handbooks, manuals, etc.".
- 91011750 subject "Direct marketing Handbooks, manuals, etc.".
- 91011750 subject "HF5415.126 .B38 1991".
- 91011750 title "The BDMA direct marketing desk reference / edited by Sandra Carter and Tessa Kelly.".
- 91011750 type "text".