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- 91012208 contributor B6362726.
- 91012208 contributor B6362727.
- 91012208 created "1991.".
- 91012208 date "1991".
- 91012208 date "1991.".
- 91012208 dateCopyrighted "1991.".
- 91012208 description "Includes bibliographical references and index.".
- 91012208 extent "xvi, 440 p. :".
- 91012208 identifier "0134718976".
- 91012208 issued "1991".
- 91012208 issued "1991.".
- 91012208 language "eng".
- 91012208 publisher "New York : Prentice Hall,".
- 91012208 subject "659.1 20".
- 91012208 subject "Advertising media planning.".
- 91012208 subject "Advertising.".
- 91012208 subject "Comparative advertising.".
- 91012208 subject "HF5823 .M48 1991".
- 91012208 title "Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.".
- 91012208 type "text".