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- 91017528 contributor B6368877.
- 91017528 created "1992.".
- 91017528 date "1992".
- 91017528 date "1992.".
- 91017528 dateCopyrighted "1992.".
- 91017528 description "Includes bibliographical references and index.".
- 91017528 extent "ix, 759 p. :".
- 91017528 identifier "0631176292 (acid-free paper) :".
- 91017528 identifier "0631176314 (acid-free paper) :".
- 91017528 identifier 91017528-b.html.
- 91017528 identifier 91017528-d.html.
- 91017528 identifier 91017528-t.html.
- 91017528 issued "1992".
- 91017528 issued "1992.".
- 91017528 language "eng".
- 91017528 publisher "Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell,".
- 91017528 subject "658.8 20".
- 91017528 subject "HF5415.13 .M395 1992".
- 91017528 subject "Marketing Management.".
- 91017528 title "Marketing / David Mercer.".
- 91017528 type "text".