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- 91027772 contributor B6381103.
- 91027772 contributor B6381104.
- 91027772 created "1992.".
- 91027772 date "1992".
- 91027772 date "1992.".
- 91027772 dateCopyrighted "1992.".
- 91027772 description "Includes bibliographical references and indexes.".
- 91027772 extent "xxiv, 503 p. :".
- 91027772 identifier "025609005X".
- 91027772 isPartOf "The Irwin series in marketing".
- 91027772 issued "1992".
- 91027772 issued "1992.".
- 91027772 language "eng".
- 91027772 publisher "Homewood, IL : Irwin,".
- 91027772 subject "658.8/02 20".
- 91027772 subject "HF5415.13 .W249 1992".
- 91027772 subject "Marketing Management.".
- 91027772 title "Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.".
- 91027772 type "text".