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- 91029728 contributor B6383382.
- 91029728 contributor B6383383.
- 91029728 contributor B6383384.
- 91029728 created "1992.".
- 91029728 date "1992".
- 91029728 date "1992.".
- 91029728 dateCopyrighted "1992.".
- 91029728 description "Includes bibliographical references (p. 616-634) and index.".
- 91029728 extent "xx, 644 p. :".
- 91029728 identifier "0750603291 :".
- 91029728 isPartOf "Marketing series (London, England)".
- 91029728 isPartOf "The Marketing series".
- 91029728 issued "1992".
- 91029728 issued "1992.".
- 91029728 language "eng".
- 91029728 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 91029728 subject "658.8/02 20".
- 91029728 subject "HF5415.13 .W547 1992".
- 91029728 subject "Marketing Management.".
- 91029728 title "Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.".
- 91029728 type "text".