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- 91031261 contributor B6385195.
- 91031261 contributor B6385196.
- 91031261 created "c1992.".
- 91031261 date "1992".
- 91031261 date "c1992.".
- 91031261 dateCopyrighted "c1992.".
- 91031261 description "Includes bibliographical references (p. 195-206) and index.".
- 91031261 extent "vii, 215 p. :".
- 91031261 identifier "1556234783".
- 91031261 issued "1992".
- 91031261 issued "c1992.".
- 91031261 language "eng".
- 91031261 publisher "Homewood, Ill. : Business One Irwin,".
- 91031261 subject "658.8/34 20".
- 91031261 subject "Consumer behavior.".
- 91031261 subject "HF5415.32 .Z36 1992".
- 91031261 subject "Marketing.".
- 91031261 subject "Motivation research (Marketing)".
- 91031261 title "Targeting the trendsetting consumer : how to market your product or service to influential buyers / Irma Zandl, Richard Leonard.".
- 91031261 type "text".