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- 91033714 alternative "Six imperatives of marketing.".
- 91033714 contributor B6388095.
- 91033714 created "c1992.".
- 91033714 date "1992".
- 91033714 date "c1992.".
- 91033714 dateCopyrighted "c1992.".
- 91033714 description "Includes bibliographical references and index.".
- 91033714 extent "196 p. :".
- 91033714 identifier "0814450423 :".
- 91033714 issued "1992".
- 91033714 issued "c1992.".
- 91033714 language "eng".
- 91033714 publisher "New York, NY : American Management Association,".
- 91033714 subject "658.8 20".
- 91033714 subject "Consumer satisfaction.".
- 91033714 subject "HF5415.122 .M34 1992".
- 91033714 subject "Marketing.".
- 91033714 title "The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath.".
- 91033714 type "text".