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- 91036647 contributor B6391398.
- 91036647 contributor B6391399.
- 91036647 created "[1992]".
- 91036647 date "1992".
- 91036647 date "[1992]".
- 91036647 dateCopyrighted "[1992]".
- 91036647 description "Includes bibliographical references (p. 314-321) and index.".
- 91036647 extent "xiv, 336 p. :".
- 91036647 identifier "0452267498".
- 91036647 issued "1992".
- 91036647 issued "[1992]".
- 91036647 language "eng".
- 91036647 publisher "New York : Plume,".
- 91036647 subject "658.8 20".
- 91036647 subject "Advertising.".
- 91036647 subject "HF5415 .R3247 1992".
- 91036647 subject "Marketing.".
- 91036647 subject "Sales promotion.".
- 91036647 title "The great marketing turnaround : the age of the individual, and how to profit from it / Stan Rapp, Tom Collins.".
- 91036647 type "text".