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- 91037959 contributor B6392734.
- 91037959 created "c1992.".
- 91037959 date "1992".
- 91037959 date "c1992.".
- 91037959 dateCopyrighted "c1992.".
- 91037959 description "Includes bibliographical references (p. 117).".
- 91037959 extent "ix, 117 p. :".
- 91037959 identifier "0240800915 (alk. paper)".
- 91037959 issued "1992".
- 91037959 issued "c1992.".
- 91037959 language "eng".
- 91037959 publisher "Boston : Focal Press,".
- 91037959 subject "659.14/2/0688 20".
- 91037959 subject "HF6146.R3 K453 1992".
- 91037959 subject "Radio advertising.".
- 91037959 title "Selling radio direct / Michael C. Keith.".
- 91037959 type "text".