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- 91058501 contributor B6407494.
- 91058501 contributor B6407495.
- 91058501 created "c1992.".
- 91058501 date "1992".
- 91058501 date "c1992.".
- 91058501 dateCopyrighted "c1992.".
- 91058501 description "Includes bibliographical references (p. 255-260) and index.".
- 91058501 description "The benefits of using market-driven segmentation -- Customer needs as the basis of a market-driven approach -- The market-driven segmentation framework -- Creating a needs-based segmentation -- Strategic applications -- Tactical applications of MBS -- Market-driven customer information systems -- Guidelines for implementation : a holistic framework -- The market-driven company of the future.".
- 91058501 extent "xxvii, 270 p. :".
- 91058501 identifier "088730558X :".
- 91058501 issued "1992".
- 91058501 issued "c1992.".
- 91058501 language "eng".
- 91058501 publisher "New York : HarperBusiness,".
- 91058501 subject "658.8/02 20".
- 91058501 subject "HF5415.127 .B47 1992".
- 91058501 subject "Market segmentation.".
- 91058501 tableOfContents "The benefits of using market-driven segmentation -- Customer needs as the basis of a market-driven approach -- The market-driven segmentation framework -- Creating a needs-based segmentation -- Strategic applications -- Tactical applications of MBS -- Market-driven customer information systems -- Guidelines for implementation : a holistic framework -- The market-driven company of the future.".
- 91058501 title "Segmentation marketing : new methods for capturing business markets / John Berrigan and Carl Finkbeiner with contributions by Shel Feldman.".
- 91058501 type "text".