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- 92010752 contributor B6623944.
- 92010752 created " c1992.".
- 92010752 date " c1992.".
- 92010752 date "1992".
- 92010752 dateCopyrighted " c1992.".
- 92010752 description "Turnaround diagnostics -- Symptoms of a firm in need of a turnaround -- The turnaround prescription -- The marketing turnaround blueprint -- Analyzing relevant product categories -- Revell, Inc. -- Creating a mission statement -- Determining the specific advantages of the company -- The corporate life cycle -- The corporate capabilities matrix -- Fabergé USA, Inc. -- Value engineering -- Product positioning : the marketing birth certificate -- Trademark leveraging -- Revlon Fragrance Division -- Creating and utilizing a market segmentation analysis -- The new product marketing decision tree -- The business building octagon -- Business outlook for the 1990s.".
- 92010752 extent "xix, 198 p. :".
- 92010752 identifier "002912395X :".
- 92010752 issued " c1992.".
- 92010752 issued "1992".
- 92010752 language "eng".
- 92010752 publisher "New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International,".
- 92010752 subject "658.4/063 20".
- 92010752 subject "Corporate turnarounds.".
- 92010752 subject "HD58.8 .G63 1992".
- 92010752 tableOfContents "Turnaround diagnostics -- Symptoms of a firm in need of a turnaround -- The turnaround prescription -- The marketing turnaround blueprint -- Analyzing relevant product categories -- Revell, Inc. -- Creating a mission statement -- Determining the specific advantages of the company -- The corporate life cycle -- The corporate capabilities matrix -- Fabergé USA, Inc. -- Value engineering -- Product positioning : the marketing birth certificate -- Trademark leveraging -- Revlon Fragrance Division -- Creating and utilizing a market segmentation analysis -- The new product marketing decision tree -- The business building octagon -- Business outlook for the 1990s.".
- 92010752 title "The turnaround prescription : repositioning troubled companies / Mark R. Goldston.".
- 92010752 type "text".