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- 92013522 contributor B6627131.
- 92013522 contributor B6627132.
- 92013522 created "c1993.".
- 92013522 date "1993".
- 92013522 date "c1993.".
- 92013522 dateCopyrighted "c1993.".
- 92013522 description "Includes bibliographical references and index.".
- 92013522 extent "xiv, 542 p. :".
- 92013522 identifier "0070430462".
- 92013522 isPartOf "McGraw-Hill series in marketing".
- 92013522 issued "1993".
- 92013522 issued "c1993.".
- 92013522 language "eng".
- 92013522 publisher "New York : McGraw-Hill,".
- 92013522 subject "658.5/74 20".
- 92013522 subject "HF5415.153 .M66 1993".
- 92013522 subject "New products Management.".
- 92013522 title "Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier.".
- 92013522 type "text".