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- 92014240 contributor B6627990.
- 92014240 contributor B6627991.
- 92014240 created "c1993.".
- 92014240 date "1993".
- 92014240 date "c1993.".
- 92014240 dateCopyrighted "c1993.".
- 92014240 extent "xii, 138 p. :".
- 92014240 identifier "0844235792 :".
- 92014240 isPartOf "American Marketing Association marketing toolbox".
- 92014240 issued "1993".
- 92014240 issued "c1993.".
- 92014240 language "eng".
- 92014240 publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- 92014240 subject "658.8 20".
- 92014240 subject "HF5415.13 .P3248 1993".
- 92014240 subject "Marketing Management.".
- 92014240 subject "Strategic planning.".
- 92014240 title "Preparing the marketing plan / David Parmerlee.".
- 92014240 type "text".