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- 92017618 contributor B6632063.
- 92017618 created "c1992.".
- 92017618 date "1992".
- 92017618 date "c1992.".
- 92017618 dateCopyrighted "c1992.".
- 92017618 extent "xiv, 209 p. :".
- 92017618 identifier "0814478050 :".
- 92017618 issued "1992".
- 92017618 issued "c1992.".
- 92017618 language "eng".
- 92017618 publisher "New York : American Management Association,".
- 92017618 subject "658.8/02 20".
- 92017618 subject "HF5415 .L83 1992".
- 92017618 subject "Marketing.".
- 92017618 title "The marketing plan : how to prepare and implement it / William M. Luther.".
- 92017618 type "text".