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- 92027820 contributor B6643666.
- 92027820 created "c1993.".
- 92027820 date "1993".
- 92027820 date "c1993.".
- 92027820 dateCopyrighted "c1993.".
- 92027820 description "The unique opportunity to learn -- How great print advertisements get that way -- The A : an appealing propositional benefit -- The B : quick, easy recognition of the propositional benefit -- The C : the propositional benefit made fully clear -- Layout : so elementary but so surprisingly misunderstood -- The laid-on benefit : when the propositional benefit needs help -- How to write headlines -- How to condense -- Typography : the voice of print -- The creative flow chart and the two approaches to greatness -- 25 creative tactics for great print advertisements starting with routine propositions -- Sampling of great print advertisements and what made them great -- CODA : how to always get at least 90% of the way to greatness ... and more often all the way -- Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness.".
- 92027820 extent "vi, 247 p. :".
- 92027820 identifier "0471557137 (alk. paper)".
- 92027820 identifier 92027820-d.html.
- 92027820 identifier 92027820.html.
- 92027820 issued "1993".
- 92027820 issued "c1993.".
- 92027820 language "eng".
- 92027820 publisher "New York : J. Wiley,".
- 92027820 subject "659.13/2 20".
- 92027820 subject "Advertising copy.".
- 92027820 subject "Advertising layout and typography.".
- 92027820 subject "Advertising, Magazine.".
- 92027820 subject "HF5825 .A58 1993".
- 92027820 tableOfContents "The unique opportunity to learn -- How great print advertisements get that way -- The A : an appealing propositional benefit -- The B : quick, easy recognition of the propositional benefit -- The C : the propositional benefit made fully clear -- Layout : so elementary but so surprisingly misunderstood -- The laid-on benefit : when the propositional benefit needs help -- How to write headlines -- How to condense -- Typography : the voice of print -- The creative flow chart and the two approaches to greatness -- 25 creative tactics for great print advertisements starting with routine propositions -- Sampling of great print advertisements and what made them great -- CODA : how to always get at least 90% of the way to greatness ... and more often all the way -- Appendix: CHECKLIST for the A, B & C of effective print advertising with SCORING SYSTEM for approaches, strategies and tactics to reach greatness.".
- 92027820 title "Great print advertising : creative approaches, strategies, and tactics / Tony Antin.".
- 92027820 type "text".