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- 92033432 contributor B6650060.
- 92033432 created "1993.".
- 92033432 date "1993".
- 92033432 date "1993.".
- 92033432 dateCopyrighted "1993.".
- 92033432 description "An introduction to targeted public relations -- ESI and RSI : the keys to a successful targeted public relations campaign -- How to target your audience -- Free information : the ultimate to PR offer -- Using press releases to generate visibility and immediate response -- Converting the planted feature story into a full-page direct response ad for your product or service -- Speeches and presentations that bring you business -- Seminars, demonstrations, and teaching : selling through education -- Newsletters : keeping in touch with clients and customers -- Radio and TV publicity : how to get famous quick -- Preparing your media kit -- Integrating targeted public relations with other promotions -- Appendix: Sources and resources.".
- 92033432 description "Includes bibliographical references and index.".
- 92033432 extent "xv, 334 p. ;".
- 92033432 identifier "0805019758 (alk. paper) :".
- 92033432 issued "1993".
- 92033432 issued "1993.".
- 92033432 language "eng".
- 92033432 publisher "New York : H. Holt,".
- 92033432 subject "659.2 20".
- 92033432 subject "Advertising media planning.".
- 92033432 subject "HD59 .B58 1993".
- 92033432 subject "Industrial publicity.".
- 92033432 subject "Public relations.".
- 92033432 tableOfContents "An introduction to targeted public relations -- ESI and RSI : the keys to a successful targeted public relations campaign -- How to target your audience -- Free information : the ultimate to PR offer -- Using press releases to generate visibility and immediate response -- Converting the planted feature story into a full-page direct response ad for your product or service -- Speeches and presentations that bring you business -- Seminars, demonstrations, and teaching : selling through education -- Newsletters : keeping in touch with clients and customers -- Radio and TV publicity : how to get famous quick -- Preparing your media kit -- Integrating targeted public relations with other promotions -- Appendix: Sources and resources.".
- 92033432 title "Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.".
- 92033432 type "text".