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- 92040020 contributor B6657811.
- 92040020 created "c1993.".
- 92040020 date "1993".
- 92040020 date "c1993.".
- 92040020 dateCopyrighted "c1993.".
- 92040020 description "Includes bibliographical references (p. [237]-241) and index.".
- 92040020 extent "xix, 259 p. ;".
- 92040020 identifier "0231080484 (acid-free paper)".
- 92040020 issued "1993".
- 92040020 issued "c1993.".
- 92040020 language "eng".
- 92040020 publisher "New York : Columbia University Press,".
- 92040020 subject "070.4/068/8 20".
- 92040020 subject "Newspaper publishing.".
- 92040020 subject "Newspapers Management.".
- 92040020 subject "Newspapers Marketing.".
- 92040020 subject "PN4734 .U63 1993".
- 92040020 title "When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.".
- 92040020 type "text".