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- 92040963 alternative "Brand equity and advertising".
- 92040963 contributor B6658892.
- 92040963 created "1993.".
- 92040963 date "1993".
- 92040963 date "1993.".
- 92040963 dateCopyrighted "1993.".
- 92040963 description "Includes bibliographical references and indexes.".
- 92040963 extent "x, 380 p. :".
- 92040963 identifier "0805812830 (alk. paper)".
- 92040963 identifier "0805812849 (pbk. : alk. paper)".
- 92040963 identifier 92040963-d.html.
- 92040963 isPartOf "Advertising and consumer psychology".
- 92040963 issued "1993".
- 92040963 issued "1993.".
- 92040963 language "eng".
- 92040963 publisher "Hillsdale, N.J. : Lawrence Erlbaum Associates,".
- 92040963 subject "659.1 20".
- 92040963 subject "Advertising Brand name products Congresses.".
- 92040963 subject "Brand name products Valuation Congresses.".
- 92040963 subject "HD69.B7 B72 1993".
- 92040963 title "Brand equity & advertising : advertising's role in building strong brands / edited by David A. Aaker, Alexander L. Biel.".
- 92040963 title "Brand equity and advertising".
- 92040963 type "text".