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- 92043667 contributor B6662049.
- 92043667 contributor B6662050.
- 92043667 created "c1993.".
- 92043667 date "1993".
- 92043667 date "c1993.".
- 92043667 dateCopyrighted "c1993.".
- 92043667 description "Includes bibliographical references and index.".
- 92043667 extent "xvi, 528 p. :".
- 92043667 identifier "0030510694".
- 92043667 isPartOf "The Dryden Press series in marketing".
- 92043667 issued "1993".
- 92043667 issued "c1993.".
- 92043667 language "eng".
- 92043667 publisher "Forth Worth : Dryden Press,".
- 92043667 spatial "United States".
- 92043667 subject "659.1 20".
- 92043667 subject "Advertising United States Case studies.".
- 92043667 subject "Advertising.".
- 92043667 subject "HF5823 .M87 1993".
- 92043667 subject "Sales promotion United States Case studies.".
- 92043667 subject "Sales promotion.".
- 92043667 title "Advertising and marketing communication management / John H. Murphy II, Isabella C.M. Cunningham.".
- 92043667 type "text".