Matches in Library of Congress for { <http://lccn.loc.gov/92070973> ?p ?o. }
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- 92070973 contributor B6676376.
- 92070973 created "c1993.".
- 92070973 date "1993".
- 92070973 date "c1993.".
- 92070973 dateCopyrighted "c1993.".
- 92070973 description "Includes bibliographical references and indexes.".
- 92070973 extent "xxii, 682 p. :".
- 92070973 identifier "0030767482".
- 92070973 isPartOf "The Dryden Press series in marketing".
- 92070973 issued "1993".
- 92070973 issued "c1993.".
- 92070973 language "eng".
- 92070973 publisher "Fort Worth : Dryden Press,".
- 92070973 subject "658.8/2 20".
- 92070973 subject "Advertising.".
- 92070973 subject "Communication in marketing.".
- 92070973 subject "Direct marketing.".
- 92070973 subject "HF5415.123 .S54 1993".
- 92070973 subject "Sales promotion.".
- 92070973 title "Promotion management & marketing communications / Terence A. Shimp.".
- 92070973 type "text".