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- 92075602 contributor B6680348.
- 92075602 created "c1993.".
- 92075602 date "1993".
- 92075602 date "c1993.".
- 92075602 dateCopyrighted "c1993.".
- 92075602 description "Includes bibliographical references.".
- 92075602 extent "ix, 342 p. ;".
- 92075602 identifier "0840383452".
- 92075602 issued "1993".
- 92075602 issued "c1993.".
- 92075602 language "eng".
- 92075602 publisher "Dubuque, Iowa : Kendall/Hunt Pub. Co.,".
- 92075602 subject "659.1 20".
- 92075602 subject "Advertising.".
- 92075602 subject "HF5823 .A1684 1993".
- 92075602 title "Advertising : concepts, strategies, and issues / Edd Applegate ... [et al.]".
- 92075602 type "text".