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- 92128079 contributor B6713740.
- 92128079 contributor B6713741.
- 92128079 contributor B6713742.
- 92128079 created "1991]".
- 92128079 date "1991".
- 92128079 date "1991]".
- 92128079 dateCopyrighted "1991]".
- 92128079 description "Includes bibliographical references.".
- 92128079 extent "xxii, 367 p. :".
- 92128079 issued "1991".
- 92128079 issued "1991]".
- 92128079 language "eng".
- 92128079 publisher "[East Lansing, Mich. : Michigan State University, Graduate School of Business Administration,".
- 92128079 subject "380.1/09 20".
- 92128079 subject "HF5411 .C643 1991".
- 92128079 subject "Marketing History Congresses.".
- 92128079 title "Marketing history--its many dimensions : proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought, held April 19, 20, and 21, 1991 at the Kellogg Center of Michigan State University / sponsored by the Academy of Marketing Science and Michigan State University Graduate School of Business Administration ; editors, Charles R. Taylor ... [et al.].".
- 92128079 type "text".