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- 92143128 contributor B6729078.
- 92143128 contributor B6729079.
- 92143128 created "c1991.".
- 92143128 date "1991".
- 92143128 date "c1991.".
- 92143128 dateCopyrighted "c1991.".
- 92143128 description "Includes bibliographical references (p. 117-121) and index.".
- 92143128 extent "xiii, 174 p. :".
- 92143128 isPartOf "The Marketing management skills series".
- 92143128 issued "1991".
- 92143128 issued "c1991.".
- 92143128 language "eng".
- 92143128 publisher "[New York] (135 W. 50th St., New York 10020) : American Management Association, AMA Extension Institute,".
- 92143128 subject "658.8/2 20".
- 92143128 subject "HF5438.5. K68 1991".
- 92143128 subject "Sales promotion Handbooks, manuals, etc.".
- 92143128 title "How to develop successful sales promotions / Robert J. Kopp.".
- 92143128 type "text".