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- 92168904 alternative "Publishing for an optimal product.".
- 92168904 contributor B6754613.
- 92168904 contributor B6754614.
- 92168904 created "[1991]".
- 92168904 date "1991".
- 92168904 date "[1991]".
- 92168904 dateCopyrighted "[1991]".
- 92168904 description "Includes bibliographical references.".
- 92168904 extent "iv, 227 p. :".
- 92168904 identifier "9283111788".
- 92168904 issued "1991".
- 92168904 issued "[1991]".
- 92168904 language "eng".
- 92168904 publisher "Amsterdam, The Netherlands : Esomar,".
- 92168904 subject "Advertising media planning Congresses.".
- 92168904 subject "Advertising, Magazine Congresses.".
- 92168904 subject "Advertising, Newspaper Congresses.".
- 92168904 subject "HF5826.5 .S46 1991".
- 92168904 subject "Television advertising Congresses.".
- 92168904 title "Seminar on Publishing for an Optimal Product : meeting the needs of readers and advertisers in today's market, Paris (France), 27th-29th November 1991.".
- 92168904 type "text".