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- 92248309 contributor B6835360.
- 92248309 contributor B6835361.
- 92248309 created "1992.".
- 92248309 date "1992".
- 92248309 date "1992.".
- 92248309 dateCopyrighted "1992.".
- 92248309 description "Includes bibliographical references and index.".
- 92248309 extent "xi, 282 p. :".
- 92248309 identifier "0750606606".
- 92248309 identifier 92248309-d.html.
- 92248309 isPartOf "Marketing series (London, England)".
- 92248309 isPartOf "The Marketing series".
- 92248309 issued "1992".
- 92248309 issued "1992.".
- 92248309 language "eng".
- 92248309 publisher "Oxford ; Boston : Butterworth-Heinemann,".
- 92248309 subject "658.8/27 20".
- 92248309 subject "Brand name products Planning.".
- 92248309 subject "Branding (Marketing)".
- 92248309 subject "HD69.B7 D45 1992".
- 92248309 title "Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald.".
- 92248309 type "text".