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- 93012894 contributor B6904915.
- 93012894 contributor B6904916.
- 93012894 created "c1994.".
- 93012894 date "1994".
- 93012894 date "c1994.".
- 93012894 dateCopyrighted "c1994.".
- 93012894 description "Includes bibliographical references and index.".
- 93012894 extent "x, 198 p. :".
- 93012894 identifier "0256122768".
- 93012894 isPartOf "The Irwin series in marketing".
- 93012894 issued "1994".
- 93012894 issued "c1994.".
- 93012894 language "eng".
- 93012894 publisher "Burr Ridge, Ill. : Irwin,".
- 93012894 spatial "United States".
- 93012894 subject "658.8/02 20".
- 93012894 subject "HF5415.13 .L395 1994".
- 93012894 subject "Marketing United States Management.".
- 93012894 title "Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.".
- 93012894 type "text".