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- 93023545 contributor B6917201.
- 93023545 contributor B6917202.
- 93023545 created "c1994.".
- 93023545 date "1994".
- 93023545 date "c1994.".
- 93023545 dateCopyrighted "c1994.".
- 93023545 extent "xxvii, 319 p. ;".
- 93023545 identifier "0070513430 :".
- 93023545 issued "1994".
- 93023545 issued "c1994.".
- 93023545 language "eng".
- 93023545 publisher "New York : McGraw-Hill,".
- 93023545 subject "658.8 20".
- 93023545 subject "HF5415 .R3245 1994".
- 93023545 subject "Marketing Case studies.".
- 93023545 subject "Sales promotion Case studies.".
- 93023545 title "Beyond MaxiMarketing : the new power of caring and daring / Stan Rapp, Thomas L. Collins.".
- 93023545 type "text".