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- 93029973 contributor B6924637.
- 93029973 contributor B6924638.
- 93029973 created "c1994.".
- 93029973 date "1994".
- 93029973 date "c1994.".
- 93029973 dateCopyrighted "c1994.".
- 93029973 description "Includes bibliographical references (p. 503-528) and indexes.".
- 93029973 extent "xxiii, 552 p. :".
- 93029973 identifier "0256127468".
- 93029973 isPartOf "Irwin series in marketing".
- 93029973 issued "1994".
- 93029973 issued "c1994.".
- 93029973 language "eng".
- 93029973 publisher "Burr Ridge, Ill. : Irwin,".
- 93029973 subject "658.8 20".
- 93029973 subject "HF5415 .M378 1994".
- 93029973 subject "Marketing.".
- 93029973 title "Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.".
- 93029973 type "text".