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- 93042796 contributor B6939144.
- 93042796 contributor B6939145.
- 93042796 created "c1995.".
- 93042796 date "1995".
- 93042796 date "c1995.".
- 93042796 dateCopyrighted "c1995.".
- 93042796 description "Includes bibliographical references (p. 353) and index.".
- 93042796 extent "xxvi, 370 p. :".
- 93042796 identifier "0844230154".
- 93042796 issued "1995".
- 93042796 issued "c1995.".
- 93042796 language "eng".
- 93042796 publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- 93042796 subject "659.1/13 20".
- 93042796 subject "Advertising campaigns.".
- 93042796 subject "HF5823 .S3636 1995".
- 93042796 title "Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.".
- 93042796 type "text".