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- 93046871 contributor B6943622.
- 93046871 contributor B6943623.
- 93046871 created "1994.".
- 93046871 date "1994".
- 93046871 date "1994.".
- 93046871 dateCopyrighted "1994.".
- 93046871 description "Includes bibliographical references (p. 214-219) and index.".
- 93046871 extent "xxxiii, 228 p. :".
- 93046871 identifier "0631191186 (pbk. : alk. paper)".
- 93046871 isPartOf "Effective management (Oxford, England)".
- 93046871 isPartOf "Effective management".
- 93046871 issued "1994".
- 93046871 issued "1994.".
- 93046871 language "eng".
- 93046871 publisher "Oxford, England ; Cambridge, Mass. : Blackwell,".
- 93046871 subject "658.8 20".
- 93046871 subject "HF5415.13 .A52 1994".
- 93046871 subject "Marketing Management.".
- 93046871 title "Effective marketing : a skills and activity-based approach / Alan H. Anderson and Thelma Dobson.".
- 93046871 type "text".