Matches in Library of Congress for { <http://lccn.loc.gov/93048793> ?p ?o. }
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- 93048793 contributor B6945631.
- 93048793 contributor B6945632.
- 93048793 created "c1994.".
- 93048793 date "1994".
- 93048793 date "c1994.".
- 93048793 dateCopyrighted "c1994.".
- 93048793 description "Includes bibliographical references and index.".
- 93048793 extent "xv, 624 p. :".
- 93048793 identifier "0256122407".
- 93048793 isPartOf "The Irwin series in marketing".
- 93048793 issued "1994".
- 93048793 issued "c1994.".
- 93048793 language "eng".
- 93048793 publisher "Burr Ridge, Ill. : Irwin, ".
- 93048793 subject "658.8 20".
- 93048793 subject "Advertising.".
- 93048793 subject "HF5415 .E65 1994".
- 93048793 subject "Marketing Management.".
- 93048793 subject "Marketing.".
- 93048793 title "Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.".
- 93048793 type "text".