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- 93239221 contributor B7103143.
- 93239221 created "c1993.".
- 93239221 date "1993".
- 93239221 date "c1993.".
- 93239221 dateCopyrighted "c1993.".
- 93239221 description "Includes bibliographical references (p. 201-203) and index.".
- 93239221 extent "xvi, 213 p. :".
- 93239221 identifier "1557384282".
- 93239221 identifier 93-239221.html.
- 93239221 issued "1993".
- 93239221 issued "c1993.".
- 93239221 language "eng".
- 93239221 publisher "Chicago, Ill. : Probus Pub. Co.,".
- 93239221 subject "658.8/27 20".
- 93239221 subject "Brand choice.".
- 93239221 subject "Branding (Marketing)".
- 93239221 subject "HD69.B7 M37 1993".
- 93239221 subject "Product management.".
- 93239221 title "Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi.".
- 93239221 type "text".