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- 94014311 contributor B7174025.
- 94014311 created "c1995.".
- 94014311 date "1995".
- 94014311 date "c1995.".
- 94014311 dateCopyrighted "c1995.".
- 94014311 description "Includes bibliographical references and index.".
- 94014311 extent "xi, 562 p. :".
- 94014311 identifier "0256163472".
- 94014311 isPartOf "The Irwin series in marketing".
- 94014311 issued "1995".
- 94014311 issued "c1995.".
- 94014311 language "eng".
- 94014311 publisher "Chicago : Irwin,".
- 94014311 subject "658.5 20".
- 94014311 subject "HF5415.15 .Q45 1995".
- 94014311 subject "New products Marketing Case studies.".
- 94014311 subject "Product management Case studies.".
- 94014311 title "Cases in product management / John A. Quelch.".
- 94014311 type "text".