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- 94017718 contributor B7177961.
- 94017718 contributor B7177962.
- 94017718 created "c1994.".
- 94017718 date "1994".
- 94017718 date "c1994.".
- 94017718 dateCopyrighted "c1994.".
- 94017718 description "Includes bibliographical references (p. 291-294) and index.".
- 94017718 extent "xiii, 306 p. :".
- 94017718 identifier "0029055059".
- 94017718 identifier 94017718-b.html.
- 94017718 identifier 94017718-t.html.
- 94017718 issued "1994".
- 94017718 issued "c1994.".
- 94017718 language "eng".
- 94017718 publisher "New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International,".
- 94017718 subject "658.8/00285 20".
- 94017718 subject "HF5415.125 .C58 1994".
- 94017718 subject "Marketing Computer simulation.".
- 94017718 subject "New products Marketing.".
- 94017718 subject "Test marketing.".
- 94017718 title "Simulated test marketing : technology for launching successful new products / Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf.".
- 94017718 type "text".