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- 94017747 alternative "AMA marketing encyclopedia".
- 94017747 alternative "American Marketing Assocication marketing encyclopedia".
- 94017747 contributor B7177998.
- 94017747 contributor B7177999.
- 94017747 created "c1995.".
- 94017747 date "1995".
- 94017747 date "c1995.".
- 94017747 dateCopyrighted "c1995.".
- 94017747 description "Includes bibliographical references and index.".
- 94017747 extent "x, 348 p. :".
- 94017747 identifier "0844235938".
- 94017747 issued "1995".
- 94017747 issued "c1995.".
- 94017747 language "eng".
- 94017747 publisher "Chicago : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books,".
- 94017747 subject "658/.003 20".
- 94017747 subject "HF5415 .M2982 1995".
- 94017747 subject "Marketing Encyclopedias.".
- 94017747 title "AMA marketing encyclopedia".
- 94017747 title "American Marketing Assocication marketing encyclopedia".
- 94017747 title "Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.".
- 94017747 type "text".