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- 94022646 alternative "Introduction to advertising & promotion".
- 94022646 contributor B7183843.
- 94022646 contributor B7183844.
- 94022646 created "c1995.".
- 94022646 date "1995".
- 94022646 date "c1995.".
- 94022646 dateCopyrighted "c1995.".
- 94022646 description "Includes bibliographical references (p. 721-738) and indexes.".
- 94022646 extent "xxii, 762 p. :".
- 94022646 identifier "0256136963".
- 94022646 identifier "0256136971 (international students ed.)".
- 94022646 isPartOf "Irwin series in marketing".
- 94022646 issued "1995".
- 94022646 issued "c1995.".
- 94022646 language "eng".
- 94022646 publisher "Chicago : Irwin,".
- 94022646 subject "659.1 20".
- 94022646 subject "Advertising.".
- 94022646 subject "Communication in marketing.".
- 94022646 subject "HF5823 .B387 1995".
- 94022646 subject "Sales promotion.".
- 94022646 title "Introduction to advertising & promotion".
- 94022646 title "Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.".
- 94022646 type "text".