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- 94023635 contributor B7185062.
- 94023635 created "c1995.".
- 94023635 date "1995".
- 94023635 date "c1995.".
- 94023635 dateCopyrighted "c1995.".
- 94023635 description "Includes bibliographical references (p. 369-372) and index.".
- 94023635 extent "xliv, 403 p. ;".
- 94023635 identifier "0070063400 (acid-free paper)".
- 94023635 identifier 94023635.html.
- 94023635 identifier 94023635.html.
- 94023635 issued "1995".
- 94023635 issued "c1995.".
- 94023635 language "eng".
- 94023635 publisher "New York : McGraw-Hill,".
- 94023635 subject "658.8/4 20".
- 94023635 subject "Advertising, Direct-mail.".
- 94023635 subject "Direct marketing.".
- 94023635 subject "HF5415.126 .B63 1995".
- 94023635 subject "Telemarketing.".
- 94023635 title "Direct marketing rules of thumb : 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / Nat G. Bodian.".
- 94023635 type "text".