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- 94024812 alternative "Handbook of marketing".
- 94024812 alternative "Marketing handbook.".
- 94024812 contributor B7186499.
- 94024812 created "c1995.".
- 94024812 date "1995".
- 94024812 date "c1995.".
- 94024812 dateCopyrighted "c1995.".
- 94024812 description "Includes bibliographical references and index.".
- 94024812 extent "xxvi, 646 p. :".
- 94024812 identifier "0566074419 :".
- 94024812 issued "1995".
- 94024812 issued "c1995.".
- 94024812 language "eng".
- 94024812 publisher "Aldershot, Hampshire, England ; Brookfield, Vt., USA : Gower,".
- 94024812 subject "658.8 20".
- 94024812 subject "HF5415 .M2988 1995".
- 94024812 subject "Marketing Handbooks, manuals, etc.".
- 94024812 title "Gower handbook of marketing / edited by Michael J. Thomas.".
- 94024812 title "Handbook of marketing".
- 94024812 type "text".