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- 94038455 contributor B7202403.
- 94038455 created "1995.".
- 94038455 date "1995".
- 94038455 date "1995.".
- 94038455 dateCopyrighted "1995.".
- 94038455 description "Includes bibliographical references and indexes.".
- 94038455 extent "xx, 515 p. :".
- 94038455 identifier "0131509624".
- 94038455 issued "1995".
- 94038455 issued "1995.".
- 94038455 language "eng".
- 94038455 publisher "London ; New York : Prentice Hall,".
- 94038455 subject "658.8 20".
- 94038455 subject "Communication in marketing.".
- 94038455 subject "HF5415.123 .F55 1995".
- 94038455 subject "Marketing channels.".
- 94038455 subject "Sales promotion.".
- 94038455 title "Marketing communications : frameworks, theories, and applications / Chris Fill.".
- 94038455 type "text".