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- 94039427 alternative "Marketing".
- 94039427 contributor B7203606.
- 94039427 created "c1995.".
- 94039427 date "1995".
- 94039427 date "c1995.".
- 94039427 dateCopyrighted "c1995.".
- 94039427 description "Includes bibliographical references and index.".
- 94039427 extent "x, 341 p. :".
- 94039427 identifier "0538836598".
- 94039427 issued "1995".
- 94039427 issued "c1995.".
- 94039427 language "eng".
- 94039427 publisher "Cincinnati : South-Western College Pub.,".
- 94039427 subject "658.8 20".
- 94039427 subject "HF5415 .S416 1995".
- 94039427 subject "Marketing.".
- 94039427 title "Core concepts : marketing / Roy T. Shaw.".
- 94039427 title "Marketing".
- 94039427 type "text".