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- 94041435 contributor B7205970.
- 94041435 contributor B7205971.
- 94041435 contributor B7205972.
- 94041435 created "c1995.".
- 94041435 date "1995".
- 94041435 date "c1995.".
- 94041435 dateCopyrighted "c1995.".
- 94041435 extent "xii, 129 p. : ".
- 94041435 identifier "0844234222 :".
- 94041435 issued "1995".
- 94041435 issued "c1995.".
- 94041435 language "eng".
- 94041435 publisher "Lincolnwood, Ill. : NTC Business Books ; New York : ANA,".
- 94041435 subject "659.1/1 20".
- 94041435 subject "Advertising Evaluation.".
- 94041435 subject "Advertising.".
- 94041435 subject "HF5823 .D84 1995".
- 94041435 title "DAGMAR, defining advertising goals for measured advertising results / Solomon Dutka.".
- 94041435 type "text".