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- 94046837 alternative "Proceedings of the thirteenth Paul D. Converse Symposium".
- 94046837 contributor B7212166.
- 94046837 contributor B7212167.
- 94046837 created "c1995.".
- 94046837 date "1995".
- 94046837 date "c1995.".
- 94046837 dateCopyrighted "c1995.".
- 94046837 description "Includes bibliographical references.".
- 94046837 extent "x, 146 p. :".
- 94046837 identifier "0877572542".
- 94046837 isPartOf "Proceedings series (American Marketing Association).".
- 94046837 isPartOf "Proceedings series".
- 94046837 issued "1995".
- 94046837 issued "c1995.".
- 94046837 language "eng".
- 94046837 publisher "Chicago, Ill. : American Marketing Association,".
- 94046837 subject "658.8 20".
- 94046837 subject "HF5411 .P38 1992".
- 94046837 subject "Marketing Congresses.".
- 94046837 title "Proceedings of the 13th Paul D. Converse Symposium / edited by Devanathan Sudharshan and Kent Monroe.".
- 94046837 title "Proceedings of the thirteenth Paul D. Converse Symposium".
- 94046837 type "text".