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- 94049052 contributor B7214468.
- 94049052 created "1995.".
- 94049052 date "1995".
- 94049052 date "1995.".
- 94049052 dateCopyrighted "1995.".
- 94049052 description "Includes bibliographical references and index.".
- 94049052 extent "xviii, 404 p. :".
- 94049052 identifier "0131844822".
- 94049052 issued "1995".
- 94049052 issued "1995.".
- 94049052 language "eng".
- 94049052 publisher "New York : Prentice-Hall,".
- 94049052 subject "658.8/3 20".
- 94049052 subject "HF5415.13 .F592 1995".
- 94049052 subject "Information technology.".
- 94049052 subject "Marketing Management Data processing.".
- 94049052 title "Marketing management and information technology / Keith Fletcher.".
- 94049052 type "text".