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- 94073629 contributor B7224288.
- 94073629 created "c1995.".
- 94073629 date "1995".
- 94073629 date "c1995.".
- 94073629 dateCopyrighted "c1995.".
- 94073629 description "Includes bibliographical references and index.".
- 94073629 extent "xvii, 680 p. :".
- 94073629 identifier "0030986664".
- 94073629 isPartOf "The Dryden Press series in marketing".
- 94073629 issued "1995".
- 94073629 issued "c1995.".
- 94073629 language "eng".
- 94073629 publisher "Fort Worth : Dryden Press,".
- 94073629 subject "658.8 20".
- 94073629 subject "HD9980.5 .B38 1995".
- 94073629 subject "Service industries Marketing Management.".
- 94073629 title "Managing services marketing : text and readings / John E.G. Bateson.".
- 94073629 type "text".