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- 94077819 contributor B7227749.
- 94077819 created "1995.".
- 94077819 date "1995".
- 94077819 date "1995.".
- 94077819 dateCopyrighted "1995.".
- 94077819 description "Includes bibliographical references (p. 727-744) and indexes.".
- 94077819 extent "xxvi, 772 p. :".
- 94077819 identifier "0256120889".
- 94077819 issued "1995".
- 94077819 issued "1995.".
- 94077819 language "eng".
- 94077819 publisher "Toronto ; Chicago : Irwin,".
- 94077819 subject "658.8 20".
- 94077819 subject "HF5415 .M29474 1995".
- 94077819 subject "Marketing.".
- 94077819 title "Marketing / Eric N. Berkowitz ... [et al.].".
- 94077819 type "text".