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- 94160693 contributor B7293879.
- 94160693 created "c1993.".
- 94160693 date "1993".
- 94160693 date "c1993.".
- 94160693 dateCopyrighted "c1993.".
- 94160693 description "Includes bibliographical references (p. [237]-249).".
- 94160693 extent "xix, 249 p. :".
- 94160693 identifier "3631460155".
- 94160693 isPartOf "Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; Bd. 1426.".
- 94160693 isPartOf "Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft, 0531-7339 ; Bd. 1426 = Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ; vol. 1426 = European university studies. Series V, Economics and management ; vol. 1426".
- 94160693 issued "1993".
- 94160693 issued "c1993.".
- 94160693 language "ger".
- 94160693 publisher "Frankfurt am Main ; New York : P. Lang,".
- 94160693 subject "HF5415.15 .S379 1993".
- 94160693 subject "Marketing Management.".
- 94160693 subject "Product management.".
- 94160693 title "Institutionalisierung des Marketingkonzeptes durch Produkt-Management / Ulf Schwarting.".
- 94160693 type "text".